A changing Apple
This is a beautiful piece released by the New York Times over the weekend, I highly recommend reading it. There’s some great observations in it about how Tim Cook is shaping Apple to be different from how it historically was under Steve Jobs.
Cook is redefining the way the company operates by being approachable, compassionate and quiet/considering of all choices. It’s a shock for many outsiders who seem truly stuck on the idea that Apple can’t survive without Jobs.
The biggest thing I took away from this fantastic piece is that Apple has changed significantly and positively in many ways – you may conclude this yourself if you watch the WWDC keynote in its entirety – but perhaps most exciting is how much of a positive impact Cook wants to make on the world at large.
In response to a question earlier this year asking if Apple should avoid embracing environmental causes (such as
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