Signing up for a new Twitter account shows why the company is struggling to grow
I’ve been using Twitter for a number of years now – since late 2008 – so I’m well entrenched in using the network as part of my daily life. I love Twitter. It’s a great way to meet people, discuss common interests and things as they happen. It’s the new water-cooler, and it’s a great place to hang out.
Over the years, I’ve forged some great friendships via Twitter and met people I would have no hope of just meeting on the street as a result. It’s a great tool for networking and I love being a part of it.
But lately there’s been a series of stories about why Twitter is in trouble. Its user growth is flatlining. Executives are leaving the company. People aren’t joining Twitter as quickly as they were supposed to.
This perplexed me. Why is it that I can get so much value from the network, but new users can’t see that value? Why can’t I convince friends that it’s so good?
I decided to
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