A changing Apple  

15cook-master675.jpg

This is a beautiful piece released by the New York Times over the weekend, I highly recommend reading it. There’s some great observations in it about how Tim Cook is shaping Apple to be different from how it historically was under Steve Jobs.

Cook is redefining the way the company operates by being approachable, compassionate and quiet/considering of all choices. It’s a shock for many outsiders who seem truly stuck on the idea that Apple can’t survive without Jobs.

The biggest thing I took away from this fantastic piece is that Apple has changed significantly and positively in many ways – you may conclude this yourself if you watch the WWDC keynote in its entirety – but perhaps most exciting is how much of a positive impact Cook wants to make on the world at large.

In response to a question earlier this year asking if Apple should avoid embracing environmental causes (such as building 100% clean energy datacenters) that lacked a clear profit motive. Cook responded angrily;

“We do things because they’re just and right. If you want me to make decisions that have a clear R.O.I., then you should get out of the stock, just to be plain and simple.”

I love this. Cook is already changing Apple for the better and using its huge stockpile of cash to leave a positive mark on the world.

(Once you’re done reading that, check out Gruber’s fantastic piece too)

 
259
Kudos
 
259
Kudos

Now read this

Smoke and mirrors: The iPhone 5C was never the ‘cheap’ version

The rumor mill has been swirling for weeks on end with talk of the iPhone 5C. If you believed the rumors and the noise the press was making, the iPhone 5C is the cheap phone that Apple was going to release to compete in the mid-range... Continue →