Taylor Swift is about to be the poster girl for 4K resolution TV

Taylor herself was impressed with Sony Corporation’s technology, how it helped her to tell the story of her song through the best visual, audio and video experience and ultimately create a deeper, and more intimate connection with her fans.

Interesting article from a few days ago showing Sony trumpeting that Taylor Swifts We will never ever get back together is the first music video to be shot in 4K, using Sony’s new camera technology.

At a guess, they probably gave these cameras to Taylor Swift’s director to use for free in return for the video.

Since there’s not much content out there at all right now for 4K TV’s (you know, since you can’t actually buy one), and that devices will available in stores in October, I expect this music video will be the demo reel of choice for retailers when they go on sale.