What’s with the secrecy around Windows Phone 8?  

The build up suggests the software maker has something special to unveil in late October. If it doesn’t, then many developers and potential Windows Phone owners will be left wondering, “why all the secrecy?”

Nice article by Tom at The Verge on Windows Phone 8’s secrecy. You know, how essentially nothing has been revealed to anyone in the market (ironically, except The Verge who have devices). Developers and consumers are in the dark, yet Nokia and HTC seem to be trying to push devices like they’re already available.

I think confusing consumers (and influencers in the news industry) will have a very bad short term effect this holiday season. This secrecy has cost them what Nokia gained for the platform: the upper hand.

The iPhone is on the market and WP8 is nowhere to be seen.