RIM is actually insane  

“We have a clear shot at being the number three platform on the market. We’re not just another open platform on the market, we are BlackBerry.”

…yes, and that’s why you are in a financial (and marketshare) pit right now too. Your brand is almost worthless and you can’t even ship a device on time.

RIM, Are you even looking at the same market I’m looking at? Nobody wants Blackberry. Your niche has passed and you haven’t found a way to make yourself stand out. You’re comfortable being the next best thing against the iPhone and Android, but you don’t really have a reason anyone would choose you.

Good luck, RIM. Perhaps instead of making ridiculous statements, actually work on re-branding yourself and shipping a phone. Make yourself ‘cool’ again. You’re in desperate need of a re-brand (hey, maybe take a page out of Microsoft’s book) and you need to move away from locking users into ecosystems. BBM is not a killer product anymore.

Just don’t act like 2012 is the same as ten years ago, we aren’t that dumb.

 
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