Microsoft’s Surface advertising is completely pointless

Now, in the technology world, everyone knows about the Microsoft Surface. It’s one of the most exciting devices of the year. The only thing is, there’s a little bitterness to that since we know virtually nothing about it, and nobody’s managed to play with one for an extended amount of time yet.

Microsoft seems to have this idea in their head that viral advertising is going to help spread the word about the device, but it’s not going past exciting a pack of geeks who already knew about it and are angrily awaiting more information.

At a guess, they’re trying to do something along the lines of creating buzz about a ‘unknown’ product, and then when the big reveal comes along, everyone will be amazed and want one. These sort of things do work sometimes, but in this case, the product base isn’t there yet. I don’t think anyone but the press actually cares.

I’m impressed Microsoft is trying new mediums of advertising (and I think this is a really cool way to advertise) but they need to have some solid detail like dates, specifications and prices before they can try getting the market excited. Otherwise, consumers will be disappointed.