RIM rebrands as BlackBerry  

As of today, RIM is being rebranded as BlackBerry. “We have reinvented the company, and we want to represent this in our brand,” Heins said.

This move is a bit confusing for a few reasons. First, it seems like a desperate grasp at using the power behind their branding to keep them afloat and well known. Second, I don’t really understand why they didn’t do this already. RIM was a terrible name for a company that exists in 2013, but I guess they figured that part out on their own.

Strangely enough, they decided to chose Alicia Keys as their ‘creative director’ on the product (a title that likely means nothing) despite the fact that she seems to love her iPhone.

So… I guess the company name is the product now. At least BlackBerry can unveil BlackBerries at their BlackBerry events from now on. Meta.

 
30
Kudos
 
30
Kudos

Read this next

Smoke and mirrors: The iPhone 5C was never the ‘cheap’ version

The rumor mill has been swirling for weeks on end with talk of the iPhone 5C. If you believed the rumors and the noise the press was making, the iPhone 5C is the cheap phone that Apple was going to release to compete in the mid-range... Continue →